PROPERTY LAUNCH EVENT

Corporate events may follow a structure — but we believe they should always have character, energy, and a touch of magic.

The Royal Regency Al Seeb Launch was exactly that: a sleek, memorable, and beautifully branded event that marked the opening of a new property in Business Bay with elegance and impact.

We were honored to once again collaborate with this valued client — having previously organized several successful property launches for them. And we’re always grateful when our clients return to us — it means we’re doing something right.

This time, the venue was a stylish poolside location, which we transformed into a brand-forward celebration. The chosen blue and silver palette was reflected in every detail — from florals to lighting to a glamorous neon photo zone. One of the highlights of the setup was a creative touch: floating silver and blue balloons in the pool, adding dimension and visual elegance to the space.

The event also featured an interactive VR station, where guests could virtually explore the new building — walking through the spaces, discovering layouts, and experiencing the look and feel of the apartments firsthand. This digital element brought the property to life in a unique and engaging way, sparking conversations and excitement among the guests.

The entertainment program was dynamic and well-curated:

  • A DJ and charismatic host kept the energy high
  • A saxophonist added a smooth, live music element
  • A water drums performance brought excitement and rhythm
  • Dancers lit up the stage
  • A magician moved through the crowd, delighting guests with interactive tricks

Around 300 guests attended, enjoying a premium catering experience and receiving branded gifts to take home — a thoughtful and lasting reminder of the evening.

Let's Create Something Unforgettable